Many marketers tend to focus on the automated side of Messenger Marketing. If not, let me explain it this way:Ī broadcast is a one-off message you send to people on your Messenger list. If you’re familiar with email marketing, then you probably already get the idea of broadcasting. What are Facebook Messenger Broadcast Messages? These are just a few of the reasons why marketers, entrepreneurs, and business owners love using Facebook Messenger Marketing.Īnd a big part of getting the most out of Messenger Marketing is the strategic use of broadcasts. This means that they actually USE Facebook Messenger and that they probably have push notifications enabled on their phone for when they receive a new message. And most people are only using Facebook Messenger to interact with family and friends. You also don’t have to worry about people giving you a “bad” Facebook account (the way they use bogus email addresses on your opt-in forms).Īlso, Facebook Messenger inboxes aren’t as flooded as email inboxes…. With Facebook Messenger Marketing, because everything is tied to individual Facebook accounts, you don’t have to worry about your messages bouncing. Then let me throw a few more benefits at you. So what do you think? Are you convinced yet? So the first thing you might be wondering is, why should you send broadcasts through Facebook Messenger at all? Can’t you just send emails like you’ve been doing for years now?īut you would be missing out on some big-time results like this: Why Facebook Messenger Broadcasting is So Powerful Just what exactly are the best practices for sending Messenger broadcasts?Īs one of the world’s leading providers of Facebook Messenger Marketing software, we’re in a unique position to be able to see what’s happening out there-what kind of broadcasts people are sending, which ones are working, and which ones aren’t.Īnd in this post we’re taking all that experience and expertise to help you create better broadcast messages.įollow these broadcasting tips and strategies and you’ll be on your way to generating sky-high engagement and sales through Facebook Messenger. Should they send lots of promotional messages? Or avoid promotional messages? Should they just duplicate what they’re doing on email? They enable you to create interactive messages that engage your audience where they hang out.īut because Messenger Marketing is so very new, many companies are a little uncertain about the best way to send out messages… Facebook chatbots have exploded, and for good reason.
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